Johannesburg, 9 May 2025

Have You Heard of Post-Purchase Anxiety?

Surprisingly, not many people have—yet research shows it affects 63% of online shoppers. According to market data, nearly two-thirds of online buyers experience anxiety about their orders before delivery, with the biggest concerns being late delivery (52%) and damaged or missing items (48%) (ParcelLab & Nielsen, 2023).

A lot can go wrong between clicking “Buy Now” and receiving your package—and that uncertainty is the core driver of Post-Purchase Anxiety. While there’s no specific data on business-to-business buyers, it’s reasonable to assume their anxiety levels could be even higher than those of everyday online shoppers.

This explains why 96% of online shoppers actively track their shipments after making a purchase. For many, constant tracking is the only way to ease delivery-related worries.

In a world where errors are inevitable, completely eliminating Post-Purchase Anxiety isn’t realistic—at least not yet. However, better coping mechanisms can significantly reduce its impact.

At BRIMA Logistics, we’ve developed five service solutions designed to ease our customers’ Post-Purchase Anxiety:

1. 1. Real-Time Updates – Customers receive text notifications at every key stage of the shipping process, from dispatch to delivery. No guesswork—just clear, timely updates.

1. 1. Online Track & Trace – Need instant reassurance? Simply visit brima.com to monitor your parcel’s journey in real time.

1. 1. Key Account Management – High-volume shippers or those with specialized needs can request a dedicated Key Account Manager (KAM). A human touch goes a long way in easing shipping stress.

1. 1. In-House Parcelling Service – Our In-House Service Agents (ISAs) work directly with your supply chain team to ensure proper packaging, handling, and prep—so your shipments arrive on time and intact.

1. 1. Tactical Protection – For high-value shipments, BRIMA Protection Services provides security on the road, offering the highest level of legally permitted safety.

Beyond these solutions, BRIMA Logistics maintains an ambitious 95% on-time delivery rate—giving our customers confidence that their shipments will arrive as promised. And that, we’ve found, is one of the most effective ways to reduce Post-Purchase Anxiety.

With so many mental health challenges in today’s world, shipping stress shouldn’t be an unchecked burden. So, ask yourself: Is sticking with your current courier worth the unnecessary anxiety?

Nhlanhla Peega is the Special Projects co-ordinator of BRIMA Logistics, a South African Logistics brand pioneering equitable and sustainable supply chain solutions.